Middle East Healthcare Environment:
Today, the Middle East is considered as one of the top strategic emerging areas that represents great importance to the pharmaceutical and healthcare international industry. Great investments in the health sector particularly in the Gulf States are backed by the high oil prices and strong GDPs.
The Middle East healthcare market has achieved impressive growth to reach $9bn worth in 2007 and is registering growth rates of 15-18 per cent . Saudi Arabia, UAE and Lebanon import more than 75% of their pharmaceutical needs. Generics have a low market penetration as most countries apart from Egypt are considered brand-name countries. A high acceptance of Western healthcare products is present in most of the Middle East markets.
Jordan is the leading Arab pharmaceutical exporter in the Middle East whereas Lebanon is an almost exclusive import market. In the Gulf region, Saudi Arabia is considered the largest market of the Gulf of almost 60% of the Gulf consumption.
Ethical Pharmaceuticals represent approx. 60% of the healthcare business in the Gulf region whereas the OTC non-prescription products including the Cosmecuticals represent almost 30%.
Operating a healthcare business in the Middle East requires in-depth knowledge of the applicable legal regime and regulatory affairs on both a national and Middle Eastern level, thus there is a significant market need for expert knowledge and experience within this field. Excellence Healthcare offers comprehensive distribution networks and marketing services that help our suppliers to enhance their opportunities and maximize their success in our region
Excellence is a key local source for pharmaceutical market intelligence, providing critical information, analysis and services that drive decisions and shape strategies. Our unique mix of experience and expertise makes us the right choice for help in optimizing portfolios, selecting the right distributors, ensuring successful launches, managing brands and improving the effectiveness of sales teams.
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